After finishing the literature review search and analysis I have identified that there is not enough literature in the wedding industry, especially for the UK. Which of course is good news for me!
The questions I will research on are who decides to purchase what for a wedding set up, preparation. Is is the groom or the bride, is it the families (mothers-in-law), best men, friends or whoever pays for it, or there may be anything else?? The other question is what influences the couple's decision making on their purchases (bookings) for their wedding. The four areas (expenditures) to be explored will be venues, bridal wear (wedding dress, grooming outfit), florists, photograher, and possibly will add catering as well. The four areas (influence) to be explored will be culture-ethnicity-traditions, advertising, word of mouth and technology.
I hope my research methods paper makes sense, and is good enough. It is the very first I ever had to write and I hope I understood what I needed to do, and have it done correctly! I have to confess I am really looking forward to finding my research results. It's fascinating!
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Lydia Kotini
About Me
- Lydia Kotini
- Born in Greece, I've moved in London in 2007. I am now attending my MA in Events Management and have a Bsc in Public Relations
My Blog List
My reading list so far
- Something old, something new: exploring the interaction between ritual and advertising, The Journal of Advertising, 25(1), 1996
- Consumer perceptions of Internet retail service quality, International Journal of Service Industry Management, 13(5), 2002
- Foundations of consumer behaviour analysis, Marketing Theory, 1(2), 2001
- The ritual dimension of Consumer Behavior, Journal of Consumer Research, 12, 1985
- Shopping with other people's money: the marketing management implications of surrogate-mediated consumer decision-making, Journal of Marketing, 63, 1999
- The third-person effect and its infulence on behavioral outcomes in a product advertising context, Communication Research, 31(5), 2004
- Toward and understanding od Consumer Amivalence, Journal of Consumer Research, 24, 1997
- Is it our day or the bride's day? The division of wedding labor and its meaning for couples, Qualitative Sociology, 28(3), 2005
- Consumer socialisation, social structural factors and decision-making styles: a case study of adolescents in Malaysia, International Journal of Consumer Studies, 27(2), 2003
- An interaction framework of consumer decision making, Journal of consumer research, 10, 1983
- Causes of delay in Consumer decision making: an exploratory study, Advances in Consumer Research 18, 19991
- Consumer Decision making in online shopping environments: the effects of interactive decision aids, Haubl, Trifts, Marketing Science, 19(1), 2000
- Olympic ideals and Disney dreams: cultural representation at the opening ceremony of the Sydney 2000 Games. Culture @ the Olympics: issues, trends and perspectives, 2(4), Garcia B., Miah A.
- 100 year of cultural programming within the Olympic Games (1912-2012): origins, evolutions and projections, International Journal of Cultural Policy, 14(4), 2008
- The race for the 2012 Olympics, Mike Lee 2006
- VFRs as a Segment of the Sport Event Tourist Market, Journal of Sport & Tourism, 12(1), 2007
- Sport Tourism: Interrelationships, Impacts and Issues, Ritchie, B., Adair, D., 2004
- Sports Event Tourism on the Back of the Games, http://www.lg)a.gov.uk/lga/aio/33263
- Sport Tourism or event tourism: are they one and the same?. Journal of Sport Tourism, 9(3), 2004
- Sport and the repudiation of the global, International Review for the Sociology of Sport, 38(3), 2003
- Mega-Events and Modernity: Olympics and Expos in the Growth of Global Culture, Roche, M., 2000
- Global games: culture, political economy and sport in the globalised world of the 21st century, Third World Quarterly, 25(7), 2004
- Olympic Games as Performance and Public Event, Klausen, A., 1999
- The Olympic Games Explained: A student guide to the evolution of the modern Olympic Games, Girginov, V., Parry, J., Galligan, F., Mangan, J.
- Olympic Games: catalyst of urban change, Leisure Studies 17(3), 1998
2 comments:
Hi there!
I'm a student in MA Events Marketing in London as well and I found your blog while researching for my own dissertation.
I have no idea if you still receive the update but I would love to talk to you about how your dissertation went as I have quite a similar topic (task distribution during the weding preparation) and I'm a bit scared not to find enough information... I won't bother you too much I promise! :)
Thanks a lot!
Mirna
For the most part science understudies have a considerable measure of weight in type of different assignments. Setting up a science paper Topics is one such errand or task under which an understudy feels weight. Understudies who take the assignment of thesis interestingly may set up an elegantly composed exposition as they put every one of their tries in the paper. essay writing service
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